Home of KPI-knowledge: Analyses & how tos.
I have been running the Facebook-Page „Shitstorm* Schnüffler“ since 2012. The most beautiful thing is, that I can not only post about social media firestorms, but that I also get to know other social media firestorm maniacs like Robert Schwerdtner is one. Robert is concerned with online firestorms on the job at Deutsche Telekom and follows […]
The phenomenon of excessive, rapid discharging protests on social media against brands, organizations or persons has multiple names. Remember the case of Barilla: The massive protest on social media which began with 47,826 mentions on Twitter on the first day and quickly spread internationally across various social media platforms was called a “social media firestorm” by […]
Yesterday, Digiday released an article stating that brands should not apologize on Social Media. The story made me curious since it refers to the reaction of US Airways apologizing after deleting a tweet with pornographic material. I made some research about the reach caused by the deletion of the tweet before the excuse of US Airways was made. In this way I […]